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Career – Do You Really Represent You?

The key to success could simply be showing up just as you are. It’s all about branding when it comes to marketing ourselves for a new job, an online dating profile, or even in our current workplace. We want to present an intentionally consistent ‘brand message’ so that people (or consumers) know what they can expect from us.  This is also known as a   brand promise. By Daisy Swan When we buy a Coke, we expect it to taste like a Coke and not a Pepsi. If we taste the latter, we feel duped … [Read more...]

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