BROGAN GRAHAM AND BOJAN MANDARIC’S NOVEMBER PROJECT, THE BOOK… IN STORES THIS WEEK
This week marks the publication of November Project, The Book by the movement’s creators Brogan Graham and Bojan Mandaric, with Caleb Daniloff. The November Project™(NP) is a free fitness movement hatched in Boston as a way to stay in shape during New England’s frigid winter months. Now present in multiple cities across four time zones from Edmonton Alberta to Miami Beach, NP has lured the masses using a simple dose of (verbal) accountability to motivate and encourage people of all ages, shapes, sizes and fitness levels to get out of their beds and get moving. “Our members vary from Olympic medalists, professional athletes, marathoners, triathletes, current and former collegiate athletes all the way to complete fitness rookies and recent couch potatoes just looking to kickstart their healthy life choices. If you think that you’re not fit enough to join the group, stop thinking and come see what the fuss is all about.” so reads a pitch on NP’s website. How can you join? Simple… Just show up!
The book, published this week by Rodale, offers a glimpse into the lives of co-founders Brogan Graham and Bojan Mandaric, the “tribe co-leaders” as they refer to themselves. The two met four years ago along the Charles River while rowing for Northeastern University’s crew team. With help from Caleb Daniloff (a contributing editor to Runner’s World magazine and the author of Running Ransom Road), the book unpacks the spirited duo’s backstory while also shining a light on NP’s many members who continue to show up and bring this movement to life every day. With a punchy delivery the authors chronicle NP’s swift evolution from a simple fitness pact between two teammates to an international fitness phenomenon. The book also includes illustrated workouts; the keys to meaningful civic engagement; information on using your city as a gym; advice on starting an NP tribe; tips on growing, sustaining, and invigorating membership through social media; and thoughts on the collective power of community.
While the book is being met with much applause early on, don’t take our word for it – take Brogan and Bojan’s… “If you’re trying to decide on whether or not you should consider buying this book or coming to a November Project workout… skip the book and join us at our workout. We’d rather have you in our family first so that the book makes more sense.”
Compiled by Susan Currie